The Pneumos Customer Advantage

We believe in “value-based pricing.” Value-based pricing is the concept by which services are measured by 1) the value to the organization, and 2) the composite skills, resources, time, and experience of the hired consultant.

Each engagement is priced differently depending on the scope of the project.

Value-based pricing avoids the dilemma that is inherent with hourly-based pricing. With hourly-based pricing, a project may be stalled if the number of hours needed to complete the project exceeds the number of hours estimated at the beginning of the project. When this happens, critical opportunities can be missed for achieving the stated goals. Further, sensitive issues within the workplace may be exacerbated, creating undue stress for the client and its stakeholders.

Value-based pricing removes the anxiety from the consultant/client relationship. Value-based pricing is commensurate with the goals and aspirations of the organization. When calculating fees, we consider the following factors:

  • The target audience
  • Length of the engagement
  • Sophistication of the client
  • The size of the stakeholder group
  • The time needed for personal engagement
  • Size of the organization
  • The need for additional research
  • The necessary size for the consulting team
  • The nature of the project (how comprehensive is it?)
  • The design of specialized instruments and materials
  • Consulting time with the client
  • Drafting of reports and other communications
  • Extenuating circumstances with the client
  • Timeframe for the project
  • The client’s stated objectives
  • The client’s measures for success
  • The value of the project to the overall organization.

For each project, we offer three pricing options, allowing the client to decide which level of service best meets their desired objectives and falls within their stated budget. The three options are: a) Facilitative, b) Comprehensive, and c) Strategic.

Each option incorporates the preceding option, and provides added value to the Client. For example, Option B would include the services listen in Option A, plus additional components.

The three different pricing options act like an “a la carte” menu. Instead of creating an “either/or” dynamic where a client has to decide between choosing an entire slate of services or the status quo, the client is able to select those particular services which address their most critical and urgent needs.